Whiplash Design Logo
top fruit
Fresh Succulant Graphic Design
What is a brand anyway?
A company’s brand is the collective perceptions, and experiences their customers have of them. You yourself have been a part of many companies, restaurants, movies, and news outlets branding.
You either like them or you don’t. When you don’t, and you in turn, advise friends or family to not participate or frequent one of these, you have affected their brand. The same is applied if you enjoyed your experience and the value of that experience.
Your brand is your story. Your personality and how you treat customers, your: values, causes, drive, passion, sense of humor, and nearly anything else you can think of. Again, this is an investment, but an investment just as critical to your success as your logo.
Branding works for anyone. If you work under an umbrella company, but want to differentiate yourself, branding works especially well, because you and your brand are the star attraction, not necessarily the umbrella company.
