An Identity Crisis for The Greater Good
I am one of the lucky people who has been able to meet some of my role models in my industry. Jeff Fisher is one of them. 
Pageplane.com I agree with his comments, “In reality, most graphic designers work with clients who simply want a smart solution at a reasonable price. Identity Crisis is a book about real organizations and realistic solutions.”
When I say, “The book is filled with many great examples of successful branding, that everyone can learn from” I truly mean everyone! If you are getting your BA in business, head of a law firm that’s expanding, own a new business or entering into design school, this book is great resource.